September 8, 2010

Television Company Belo Corp. (BLC) Names Angela Betasso Vice President/Sales

DALLAS - Belo Corp. (NYSE: BLC), one of the nation's largest pure-play, publicly-traded television companies, announced today that Angela Betasso has been named the Company's vice president/Sales. Working closely with local station management, Betasso will be responsible for Belo's collective revenue efforts across its 20 U. S. television stations. She will begin her new role on October 18.

A nine-year Belo veteran, Betasso previously served as vice president/Sales for WFAA-TV, Belo's ABC station in Dallas/Fort Worth. In this position, she generated significant revenue and share growth across all of WFAA's platforms including television, Web, mobile and digital.

Betasso's sales experience spans two decades and several cities including running national representation offices, guiding local sales teams and launching business development initiatives. She previously served two years with Viacom as a local sales manager in Dallas. Prior to that, she served as vice president/General Manager with Seltel, a media representation firm later acquired by Katz Communications.

"Angela is a proven performer and has been recognized by her peers for outstanding sales achievement on many levels. Her professionalism and enthusiasm will serve her and the Company well in this new position," said Peter L. Diaz, Belo's president/Media Operations.

About Belo Corp.
Belo Corp. (BLC), one of the nation's largest pure-play, publicly-traded television companies, owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, and the CW, reach more than 14 percent of U.S. television households in 15 highly- attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at or by contacting Paul Fry, vice president/Investor Relations & Treasury Operations, at 214-977-6835.