September 10, 2010

Jerry Lewis MDA Telethon Raises $1.4 Million Locally

2-day Telethon Meets Fundraising Goal

PHOENIX - Arizonans opened their hearts and wallets donating more than $1.4 million locally to 45th Annual Jerry Lewis Labor Day telethon. The annual 2-day telethon that aired on KTVK-3TV hit the fundraising goal set by local MDA officials. 3TV's Tara Hitchcock, Kaley O'Kelley, Carey Pena, Brittney Shipp, April Warnecke and Gina Marvilla hosted this year's telethon live from the new KAET studios on Arizona State University's downtown campus in Phoenix, Arizona.

The final tally on Monday at 5 p.m. was $1,420,377 but pledges continue to come in. Along with airing and hosting the telethon, 3TV also encouraged viewers to volunteer during the telethon through the station's volunteerism initiative, Arizona's Family Cares: Passion to Action. More than 1,000 volunteers from across the state were utilized to work the phones and seal envelopes in the mailroom while firefighters and other MDA sponsors presented check donations on air.

3TV talent Carey Pena documented behind-the-scenes action via Twitter. Using the social media site, Pena was able to talk to donors and share candid photos of 3TV talent interacting with MDA families and volunteers. You can follow Carey on Twitter @careypena3tv.

This is the 13th year 3TV has partnered with MDA to air the Jerry Lewis MDA Labor Day Telethon. During the past 13 years, more than $13 million has been raised in Arizona to help the MDA continue to provide comprehensive health care and support services, advocacy and education.

Nationally, the Jerry Lewis MDA Telethon raised $58.9 million. The money will allow the organization to continue funding worldwide research to find treatments and cures for muscular dystrophy and related diseases.

About KTVK and KASW
KTVK 3TV and its Phoenix sister station, KASW-CW6 are part of Belo Corp. KTVK produces 50+ hours of local news per week, more local news than most broadcast television stations in the U.S. KTVK's website,azfamily.com is the number one television station website in Arizona. One of the first 40 television stations to convert to high definition, KTVK leads the way in innovation, community involvement and local news and weather coverage delivered by the most popular on-air talent in the market. Its audience credits KTVK as being the community-minded station that most reflects the spirit of Arizona and its people. For more information about KTVK, contact: Blanca Esparza, Community Relations Manager, 602.207.3331, besparza@azfamily.com

About Belo Corp.
Belo Corp. (BLC), one of the nation's largest pure-play, publicly-traded television companies, owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com or by contacting Paul Fry, vice president/Investor Relations & Corporate Communications, at 214-977-6835.