October 25, 2010

The Seattle Times and KING 5 partner to create local online advertising network

Seattle, WA - KING 5 and The Seattle Times announced today the formation of a joint partnership to build and manage a local online advertising network. This unprecedented partnership brings together the largest newspaper and most-watched TV station in Western Washington and provides an opportunity for local web publishers to leverage the media sales teams of these two organizations.

The Seattle Times and KING 5 will be working with online publishers to sell ads onto their web pages and share the corresponding revenue as part of the beLOCAL Ad Network. Community blogs and other niche publications throughout the Puget Sound region will benefit from the sales resources of the larger media companies without sacrificing their own sales efforts or relationships.

"This new partnership combines the power of The Seattle Times and KING 5 sales forces to help contribute to the viability of the great variety of local community blogs," said Alan Fisco, Senior Vice President of Sales and Marketing at The Seattle Times Company. "The Seattle Times already has strong content-sharing partnerships with many of these independent sites. Our new sales network will only make those partnerships stronger."

"We have such a rich diversity of communities in Western Washington and each community blog has their own news stories, events, reviews and forums and that's just the tip of the iceberg," said Ray Heacox, president and general manager of KING 5. "We believe this partnership we have with The Seattle Times will help these online community news sites to grow and increase their viability."

Indeed, the local, independent publishing scene in Seattle has garnered national and international attention in addition to prestigious journalism awards. Next Door Media and its flagship site, MyBallard and Justin Carder of capitolhillseattle.com and Neighborlogs have been the focus of much of that notoriety and both publishers are among the charter members in the beLOCAL Ad Network.

The joint partnership marks a new era in major media company collaboration with a region's most watched TV station and largest daily newspaper joining forces to sell online advertising with potentially dozens of independent publishers. To learn more about joining the network or advertising in it, please contact:

Rob Frerichs, The Seattle Times Director of Online Sales
(206) 464-2608 | rfrerichs@seattletimes.com

James Joly, KING 5 Director of Digital Sales and Marketing
(206) 448-3174 | jjoly@king5.com

About Belo
KING 5 is part of Belo Corp (BLC), one of the nation's largest pure-play, publicly-traded television companies that owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com.

About The Seattle Times
The Seattle Times is a 114-year-old locally owned journalism and community service company. Founded in 1896 by Alden J. Blethen, The Seattle Times is a fourth and fifth generation family business. The family's flagship newspaper, The Seattle Times, is the largest daily newspaper in Washington state and the largest Sunday newspaper in the Northwest. The flagship web site, seattletimes.com, is the largest local news information web site in the Northwest. Other Blethen-owned newspapers in Washington are the Walla Walla Union-Bulletin, the Yakima Herald-Republic, The Issaquah Press and its affiliated community newspapers: the Newcastle News, the Sammamish Review and the SnoValley Star.

More company information, including links to the newspaper web sites, is available at http://www.seattletimescompany.com.