November 11, 2010
Television Company Belo Corp. (BLC) Launches Web-Based Group Buying Program
DALLAS - Belo Corp. (NYSE: BLC), one of the nation's largest pure-play, publicly-traded television companies, announced today that it recently launched Yollar.com, a new Web-based group buying discount program. Yollar.com offers alerts, deals and discount offers from local businesses to consumers who sign up for the service.
"In such a highly competitive space, Yollar.com brings a best in class group buying solution to our advertisers along with superior customer service from our local sales forces," said Joe Weir, Belo's general manager/Interactive. "We can deliver a powerful partnership with our trusted local television stations, Web sites, mobile platforms and social media outlets."
Consumers can view deals and sign up for alerts directly at Yollar.com, through links on the stations' Web sites, or through dedicated Yollar Facebook pages. Yollar.com generates revenue by promoting offers from local advertisers. Belo stations share in the revenue collected from the sale of vouchers as part of the partnership with advertisers.
Belo said it looks to launch the Yollar.com program by the end of the month in its Portland, Charlotte, Hampton/Norfolk and Boise markets. The program has already been launched in Dallas/Fort Worth, St. Louis, San Antonio and New Orleans. Yollar.com will be introduced in remaining Belo television markets by January 2011.
About Belo Corp.
Belo Corp. (BLC), one of the nation's largest pure-play, publicly-traded television companies, owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com or by contacting Paul Fry, vice president/Investor Relations & Treasury Operations, at 214-977-6835.