November 30, 2010
KING 5 is # 1 in November Sweeps
KING 5 Tops in Total Viewers from Sign On to Sign Off
Ratings period included Food Stamp Investigation, "Yellow Jacket" Snow Coverage, Biggest Ever "Best of Western Washington"
Seattle, WA - KING 5 continues to hold the top spot in the Seattle-Tacoma market as the most watched TV station for local news. The results of Nielsen's November 2010 ratings period shows more Western Washington viewers rely on KING 5 News than all the competitors. Over the past month or so, KING 5 News investigators broke the story of massive food stamp fraud in Seattle; exposed a local sweat shop sewing factory; uncovered a black market costing the state thousands in tax dollars and revealed the record setting cost of the state's newest ferry.
In addition to the investigations and daily news reporting, KING 5 News provided comprehensive coverage of the Thanksgiving week snowstorm. Viewers watched as the largest television news team blanketed Western Washington wearing signature yellow jackets as they covered nightmare commutes, affected schools, and businesses including Sea-Tac airport, power outages and sub-freezing temperatures.
"We value our success in the kind of investigations that make a difference in our community and in the big reach team coverage like our snow coverage that helps keep viewers safe," said Mark Ginther, Executive News Director, KING 5.
For local programming, Evening Magazine kicked off sweeps in style with "The Best of Western Washington" winners revealed in nearly 200 categories in a week-long roll-out. The online voting for the BOWW was a huge hit with a record 402,800 votes cast and 5.4 million page views thanks in part to the popularity of social network sites like Facebook and Twitter. And New Day Northwest, KING 5's 11 a.m. morning talk show, gained international web attention with its interview of a mother whose young son prefers to wear dresses instead of traditional gender clothing.
The November sweeps ran from October 28th through November 24th.
KING 5 is part of Belo Corp (BLC), one of the nation's largest pure-play, publicly-traded television companies that owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com.