December 1, 2010

WWL-TV Wins November Sweeps

New Orleans, LA - During the November ratings period, WWL-TV Channel 4 was once again ranked the #1 TV station in Louisiana, according to Nielsen Media Research. This continues a winning streak that has lasted over 30 years through 145 sweeps.

WWL-TV anchor Dennis Woltering said, "We are privileged to be serving a community of people with so much creativity, passion and purpose. We are committed to giving this region the news it needs to make critical public decisions and to appreciate the treasures of our local culture."

Throughout November, Eyewitness News continued to serve as "Louisiana's News Leader". As the race for Senate heated up, WWL-TV brought the candidates together for a final debate and reported fast, accurate results on election night. Channel 4's story on a reported NOPD suicide prompted an internal police investigation, while "4 Investigates" exposed a multi-million dollar government contract that is eight years behind schedule. Dennis Woltering raised questions about tax breaks for a police commander, and anchor/reporter Mike Hoss looked into another official's questionable spending.

Woltering also said, "Clearly, as with any other place, this community has its share of corruption and social problems, but we also have more to celebrate than many places. We have a lot to be proud of."

Along those lines, legendary journalist Angela Hill produced several feature stories, including a special three-part series highlighting the unique personalities that make up the Louisiana Philharmonic Orchestra. Channel 4's reporters also featured rock-n-roll great Fats Domino, local civil rights icon Ruby Bridges and the 40th anniversary of the Saints' record-setting field goal.

During the November sweeps period, Channel 4's "Eyewitness News Early Edition" received a 6 rating and a 17.6 share; this 5AM program ranked higher than any of the other New Orleans stations' 5PM newscasts. "Eyewitness Morning News" from 7-9AM, co-anchored by veterans Sally-Ann Roberts and Eric Paulsen, earned an 8.8 rating. Paulsen also won at mid-day with a 13 rating, or 30% of the audience in WWL-TV's DMA. Co-anchors Angela Hill and Dennis Woltering's "Eyewitness News at Five" achieved an 11.5 rating, earning a 19% share of all households; their rating more than doubled each of the market's other 5PM newscasts. Hill and Woltering also led at 6PM, where Channel 4 earned an 11.7 rating. At 10PM, "Eyewitness News Nightwatch" won the market's late news crown with a 10.7 rating

Source: Nielsen New Orleans overnights, rolling averages (October 28, 2010 to November 24, 2010)

About Belo Corp.
WWL-TV is part of Belo Corp. (BLC), one of the nation's largest pure-play, publicly-traded television companies, that owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com or by contacting Chris Merrifield, WWL-TV Creative Services Director at 504-529-6273.