January 4, 2011

KREM 2 Big Winner in November Sweeps

Spokane, WA - KREM 2 is watched by more households in Spokane than any other station in the market sign-on to sign-off according to the Nielsen ratings from October 28 November 24, 2010. KREM 2 also sees growth in household (HH) ratings, gaining 5% year-to-year (YTY), reaching 319,000 households. KREM 2 also gains share in the key demographic most advertisers are targeting; adults 25 to 54, growing 4% (YTY).

KREM 2 News sees continual growth in viewership:

At 5:00 a.m. KREM 2 News First Edition gains 33% in HH share YTY, gains 54% in HH ratings YTY and doubles it's rating in the key A25 to 54 demo. At 6:00 a.m. KREM sees 16% growth in HH rating, increasing its A25 to 54 share by 51% YTY.

KREM 2 News is the only local station to provide viewers with a noon newscast and it dominates this time period with a HH rating higher than all other Spokane stations combined. KREM 2 News at Noon also increases its A25 to 54 share by 53% YTY.

KREM 2 News at Five wins its time period in HH and in the key A25 to 54 demo.

KREM 2 News at Six wins its time period in HH and in the key A25 to 54 demo.

KREM 2 News at Ten on KSKN wins its time period in HH growing its share by 36% YTY, and wins in the key A25 to 54 demo growing its share by 103% YTY.

KREM 2 News at Eleven wins in households.

KREM 2 programming wins big:

"Dr. Phil" wins big and grows 14% of HH share and wins the key A25-54 demo. "Oprah" wins its time period in every demo and grows its HH share by 12% YTY.

KREM.com sees dramatic growth year-to-year:

+46% increase in monthly page views from Dec 09 to Dec 10

+96% increase in monthly unique visitors from Dec 09 to Dec 10

Jan-Dec 2010 average monthly page views = 3,533,288

Jan-Dec 2010 average monthly unique visitors = 324,866

Total Page Views in 2010 = 42,399,453 (+15% over 2009)

Total Unique Visitors in 2010 = 3,098,593 (+54% over 2009)

"We're honored that more and more people in the Inland Northwest are choosing KREM 2 News to be their source for news and information on-air, online, mobile or twitter we're there for our community when it matters most. It's a responsibility everyone in the newsroom takes very seriously every day" said KREM 2 News and KREM.com Executive News Director Noah Cooper.

More people choose KREM 2, KREM.com and KREM Mobile for their news, information and entertainment than any other source in Spokane. We're always committed to providing Spokane with the highest quality news coverage and programming.

For more information, contact Dan Weig at dweig@krem.com.

About Belo Corp.

KREM 2 is part of Belo Corp. (BLC), one of the nation's largest pure-play, publicly-traded television companies, that owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com or by contacting Paul Fry, vice president/Investor Relations & Corporate Communications, at 214-977-6835.