March 3, 2011
KHOU Channel 11 Launches NEW Internet Connected TV Widget
HOUSTON - KHOU Channel 11 is the first station in Houston to offer an interactive television widget for Internet-connected TV sets using the Yahoo! Widget Engine.
"The new KHOU widget will be distributed to millions of Internet-connected devices on the Yahoo! Connected TV platform around the world," said Susan McEldoon, KHOU President and General Manager. "KHOU viewers with the latest HD sets can access the KHOU widget from the Yahoo! Gallery, and we look forward to expanding our connected TV presence to other TV platforms."
Viewers of the KHOU widget can access the latest news headlines, weather, entertainment, sports, Great Day Houston and streaming video.
The widget uses a broadband connection to pull content through the Internet and can be displayed as a partial overlay on whatever channel is being watched by the viewer.
According to Christine Di Stadio, Director of Digital Media, "Television is undergoing a major transformation with connectivity to the Web. Our primary strategic focus is to distribute the KHOU brand and engage our audience with news and information across multiple user touchpoints including Web-enabled TV sets."
KHOU partnered with Devici, formerly Widget Realm, on widget development. According to the latest published data, Connected TV is projected to reach 120 million users worldwide by 2012.
ABOUT BELO CORP.
KHOU-TV is part of Belo Corp. (BLC), one of the nation's largest pure-play, publicly-traded television companies, that owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com, www.khou.com or by contacting Lisa Shumate, Director of Programming and Marketing, KHOU-TV at 713-521-4335.
Launched in 2007 as Widget Realm, Devici is the leader in online publishing solutions for content owners to connect with their audience at any time, on any device, including internet enabled TVs, mobile devices and desktops. Using Devici's Build It Yourself platform, anyone can build their own application for distributing their content to any device. Devici's custom application development team helps build robust custom applications to enhance the user experience. For more information, visit http://www.devici.com.