March 3, 2011

KGW NewsChannel 8 and Oregon Food Bank Launch 8th Annual KGW Great Food Drive

Belo station joins with Tillamook Cheese, U.S. Bank, and Toyota

PORTLAND, OR - One in five Oregonians struggles with hunger. You can help make a difference by supporting KGW NewsChannel 8 in its effort to raise enough food to provide 800,000 meals for local area residents. The KGW Great Food Drive is a major public service campaign that addresses hunger issues currently affecting our local communities.

Throughout March, KGW NewsChannel 8, Tillamook Cheese, U.S. Bank and participating local Toyota Dealers will strive to help supply Oregon Food Bank Network with essential food to be distributed to its 20 regional food banks and 947 hunger-relief agencies across Oregon and Clark County, Washington.

Donations can be made in several ways:

Drop off nonperishable food or cash at any participating U.S. Bank branch or at the KGW NewsChannel 8 main studio at 1501 SW Jefferson Street in downtown Portland.

Purchase Tillamook cheese. Tillamook Cheese will donate part of the proceeds from every pound of cheese purchased during the month of March in Oregon and Clark County, Wash.

Donate 10 or more cans of food at any participating local Toyota dealership and receive $10 off a parts or service visit.

Donate funds online. Visit www.kgw.com for complete details.

KGW NewsChannel 8 and its partners will hold an omelet breakfast Tuesday, March 8 from 6 to 9 a.m. at Pioneer Courthouse Square in support of the KGW Great Food Drive. Donate food or cash at the breakfast and receive a free Tillamook Cheese Omelet made possible by Willamette Egg Farms and Tillamook Cheese.

"Hunger continues to be a critical issue in our community," said DJ Wilson, KGW NewsChannel 8 president and general manager. "It takes all of us working together to help others suffering from food insecurity. We're thankful for our business partners who realize the gravity of this issue and join with us to make an impact in the lives of our neighbors."

"Distribution of emergency food remains at record levels," says Rachel Bristol, Oregon Food Bank CEO. "We anticipate people in our service area will feel the effects of this recession for the next several years. It takes time for people to get back on their feet once they've lost their jobs, their savings and their homes."

"It's a troubling reality that one in five people in Oregon goes hungry. Tillamook Cheese has been part of the Oregon business family for more than a century which is why we feel so strongly about supporting families right here in our own community. Together, through the KGW Great Food Drive, we can make a difference for our fellow Oregonians in need," said Jay Allison, Tillamook Cheese Vice President of Sales and Marketing.

"One-in-five people in Oregon are facing the challenge of providing food for their family," says Malia Wasson, President of U.S. Bank. "There has never been a more important time to support the work of the Oregon Food Bank. Although the situation is urgent, we can all make a difference. I encourage everyone to participate in the Great Food Drive by donating cash and/or food at any U.S. Bank branch."

"Your local Toyota dealers are very proud to be supporting the KGW Great Food Drive for the second year in a row. All 11 participating Toyota dealerships will serve as donation sites for nonperishable food items during the month of March. We encourage members of the local community to come in and participate." said Greg Leonard, Portland Metro Toyota Dealer Association President.

"I invite everyone to join the KGW Great Food Drive and to do what you can to make a difference in the lives of people in your community who are hungry in these difficult times," Bristol says. "Your food and fund donations will help people in need in your local community. By working together, we can eliminate hunger and its root causes because no one should be hungry."

About the Oregon Food Bank Network
The Oregon Food Bank Network is a cooperative statewide coalition of 20 regional food banks working to eliminate hunger and its root causes. Oregon Food Bank equitably distributes food from corporate, community and government sources throughout this network. Regional food banks distribute this food and additional resources from local donations to 947 programs serving low-income people in their communities. Sixteen of these regional food banks are independent nonprofit organizations. The other four are operated directly by Oregon Food Bank.

ABOUT BELO CORP.
KGW is part of Belo Corp. (BLC), one of the nation's largest pure-play, publicly-traded television companies, that owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com or by contacting Brenda Buratti, Director of Programming and Creative Services, KGW, at 503-226-5130

KGW NewsChannel 8 - - - Where The News Comes First!
1501 S.W. Jefferson Street, Portland, Oregon 97201
And the KGW Studio on the Square