March 4, 2011

WWL-TV Wins February Sweeps & Welcomes Anchor Karen Swensen

New Orleans - During the February ratings period, WWL-TV Channel 4 was once again ranked the #1 TV station in Louisiana, according to Nielsen Media Research. This continues a winning streak that has lasted over 30 years and 145 sweeps.

February also saw the return of a ward-winning journalist Karen Swensen as anchor for the 9 and 10PM newscasts. Swensen, who left New Orleans in 2006 for a morning anchor position at New England Cable News in Boston, said that returning to Louisiana was never in question: "Even though I have moved around my whole life, I do have a home. It's New Orleans and I'm a New Orleanian. I'm so glad to be back."

In February, Eyewitness News continued its award-winning "4 Investigates" series with reports ranging from a local hospital that may have ignored the dangers of asbestos, to the Army Corps of Engineers reusing a levee design that failed during Hurricane Katrina.

WWL-TV also produced several exclusive features. Reporter Bill Capo told the emotional story of a baby with a rare disease that causes blisters to form with every touch. Katie Moore profiled a French Quarter artist receiving national attention for body art. Legendary journalist Angela Hill went into Louisiana's toughest prison to share the story of lifers who are now helping short-time offenders change their lives. In addition to the popular "Weight Loss Wednesday" and "Wrinkle-Free Friday" series, Channel 4 also added weekly "Stretching Your Dollar" features. Each report showed viewers how, with a few simple steps, they could receive dramatic savings.

Swensen reflected on the work of her fellow journalists: " Channel 4 is special. The reporters and anchors who work here are incredibly dedicated to reporting excellence. I'm humbled to be a part of the team again. It's an honor, a pleasure, and a responsibility to tell the story of New Orleanians."

During the February sweeps period, Channel 4's "Eyewitness News Early Edition" received a 5.4 rating and a 15.8% share. "Eyewitness Morning News" from 7-9AM, co-anchored by veterans Sally-Ann Roberts and Eric Paulsen, earned an 8.5 rating. Paulsen also won at mid-day with a 14.6 rating, or 31.9% of the audience in WWL-TV's DMA. Co-anchors Angela Hill and Mike Hoss' "Eyewitness News at Five" achieved an 11.0 rating, earning an 18.3% share of all households; their rating nearly doubled each of the market's other 5PM newscasts. Hill and anchor Dennis Woltering also led at 6PM, where Channel 4 earned an 11.2 rating. At 10PM, "Eyewitness News Nightwatch" won the market's late news crown with a 10.6 rating.

With exclusive investigative reports and unique features, WWL-TV continues to earn the title of "Louisiana's News Leader".

Source: Nielsen New Orleans overnights, rolling averages (February 3, 2011 to March 2, 2011)

About Belo Corp.

WWL-TV is part of Belo Corp. (BLC), one of the nation's largest pure-play, publicly-traded television companies, that owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com or by contacting Chris Merrifield, WWL-TV Creative Services Director at 504-529-6273.