March 7, 2011

KING 5 News The Clear Market Leader in Western Washington

Number One at 5:00A, 6:00A, 12:00P, 5:00P, 6:30P, 11:00P

Seattle, WA - KING 5 News is the runaway market leader from sign on to sign off and in all news dayparts for the February sweeps in the much coveted adults 25-54 demographic.

KING 5 News at 5:00 AM and KING 5 News on KONG, 7:00-9:00AM, have increased ratings 33% compared to November 2010. The Nielsen share of KING 5's News at 5:00P grew by 9% while KOMO 4 (-10% share) and KIRO 7 (-13% share) suffered declines in adults 25-54. The same is true for KING 5 News at 11:00P, with a 13% surge in share from November while KOMO (-13% share) and KIRO (-22% share) had weaker numbers than the November book.

"It's no secret. Our goal every day is to produce the smartest and most relevant news, weather and information in the Northwest", said Mark Ginther, Executive News Director, KING 5. "It's gratifying to see the results of the February sweeps and we're honored that viewers choose KING 5 as their news source, both on air and online."

Major news stories for KING 5 in February include the frigid temperatures, ice and snow blanketing Western Washington, the murder of a Monroe corrections officer, KING 5 Investigators looking into the state ferry system and abuse of the state food stamp program, in-depth coverage of the ten year anniversaries of the Nisqually earthquake and the Pioneer Square Mardi Gras riots, and the controversial shooting of John T. Williams by a Seattle police officer.

KING 5 was the first station to report that Boeing won the Air Force fueling tanker bid, and the first station to interview the man at the center of the Seattle Public Schools financial scandal.

Here are some of the time periods where K5 finished in first among adults 25-54:

DaysProgramTimeRatingShareNote
M-F 4:30AKING 5 @ 4:30A 4:30-5:00 A0.89Tie for 1st
M-F 5:00AKING 5 Early Morning 5:00-6:00 A1.615
M-F 6:00AKING 5 Morning News6:00-7:00 A2.220
M-F 12-1PKING 5 @ Noon 12:00-1:00 P17Tie for 1st
M-F 5:00PKING 5 News @ 5P5:00-6:00 P2.812
M-F 6:30PKING 5 News @ 6:30P 6:30-7:00 P3.111
M-F 11:00PKING 5 News @ 11P11:00-11:30P2.29
M-Sun 11:00PKING5 News @ 11P11:00-11:30P2.18
Sign On/Sign OffSign On/Sign Off 6:00A-2:00 A1.57Tie for 1st

KING 5's Evening Magazine tied for second in access with adults 25-54 and women 25-54. Evening's February highlights included Makeover Monday, Talent Tuesday, the Justin Bieber phenomenon, the Northwest barista championships and trips to San Diego and the Mexican Riviera. New Day Northwest produced their first live show in February, incorporating news and winter weather updates. February guests included violinist David Garrett, Ron Reagan, Evan Lysacek and Greg Louganis and Russell Simmons.

About Belo
KING 5 is part of Belo Corp (BLC), one of the nation's largest pure-play, publicly-traded television companies that owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com .