March 29, 2011

KREM 2 Wins Big in February Ratings

Spokane, WA - KREM 2 News sees continual growth in viewership during February Sweeps period from January 27 through February 23, 2011.

At 5:00 a.m. KREM 2 News First Edition gains 27% in HH share YTY, gains 40% in HH ratings YTY and increases its rating in the key A25 to 54 demo by 50% YTY.

At 6:00 a.m. KREM 2 News wins in the A25-54 and A18-49 demo seeing 65% growth in the HH rating YTY. It also doubled its A25 to 54 share and rating YTY. KREM 2's 6:00 a.m. newscast also saw huge gains in the A18-49 demo, increasing its share by 128% and rating by 117%.

KREM 2 News is the only local station to provide viewers with a noon newscast, and it dominates this time period with a HH rating higher than all other Spokane broadcast TV stations combined. KREM 2 News at Noon received a 7.1 rating and 29 share.

KREM 2 News at Five wins its time period in HH and in the key A25 to 54 and A18-49 demos.

KREM 2 News at Six wins its time period in HH and in the key A18-49 demo.

KREM 2 News at Ten on KSKN sees tremendous growth YTY, increasing its household rating by 56% and its HH share by 89% YTY. On the weekends KREM 2 News at 10 saw an impressive 156% growth in HH ratings and 204% in HH share YTY.

KREM 2 News at Eleven wins convincingly in household share and A25-54 demo.

KREM.com sees dramatic growth year-to-year:
+48% increase in monthly page views from Feb 2010 to Feb 2011
+54% increase in monthly unique visitors from Feb 2010 to Feb 2011
February 2011 page views = 3,644,087
February 2011 unique visitors = 357,226

"It's gratifying for us to see more viewers choosing KREM 2 News. We're dedicated to giving our viewers the best in breaking news, severe weather and sports coverage every day. We're especially excited to see viewers continuing to switch over to the fastest-growing morning newscast in the market. Viewers are clearly showing they value that Sten, Laura and Grace are all over breaking news and severe weather, don't waste the viewer's time, and have a lot of fun every morning. We're honored that more people in the Inland Northwest turn to KREM 2 News for news and information on-air, online, mobile and Twitter," said KREM 2 News and KREM.com Executive News Director Noah Cooper.

"Year after year the Inland Northwest continues to choose KREM 2 and krem.com as the top local news source," said Jamie Aitken, KREM 2 president and general manager. "That's a reflection of our tremendously dedicated staff. They care deeply about their work and their community, and it shows. Viewers and users want more than just information, they want to know a station is committed to them. We're honored that once again, KREM 2 and krem.com are the places they turn to most," said KREM 2 General Manager Jamie Aitken.

More people choose KREM 2, KREM.com and KREM Mobile for their news, information and entertainment than any other source in Spokane. We're always committed to providing Spokane with the highest quality news coverage and programming. For more information, contact Dan Weig at dweig@krem.com.

About Belo Corp.
KREM 2 is part of Belo Corp. (BLC), one of the nation's largest pure-play, publicly-traded television companies, that owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com or by contacting Paul Fry, vice president/Investor Relations & Corporate Communications, at 214-977-6835.