April 1, 2011

Belo Corp. Television Station WFAA-TV Wins 2010 Peabody

DALLAS - Belo Corp. (NYSE: BLC), one of the nation's largest pure-play, publicly-traded television companies, announced today that WFAA-TV, its ABC affiliate in Dallas/Fort Worth, has been selected as a 2010 George Foster Peabody Award winner. The winners of the 70th annual awards were announced Thursday morning by Webcast at the University of Georgia, where the awards program is based.


WFAA was one of only three commercial television stations recognized this year with a George Foster Peabody Award. This marks the seventh time WFAA has been honored with a Peabody Award and the ninth consecutive year a Belo station has been selected to receive this prestigious honor. Since 2000, Belo stations have won 12 Peabody Awards, more than any other commercial station group.


WFAA's winning piece, Bitter Lessons, was an in-depth investigative series that exposed abuses by government-funded career schools that provide poor training and sometimes leave students deep in debt. WFAA recipients of the 2010 Peabody Award are News 8 Investigates reporter Byron Harris, producer Mark Smith, photojournalist Billy Bryant and vice president/news Michael Valentine.

The Peabody Awards, established in 1940 and administered by the University of Georgia's Grady College of Journalism and Mass Communication, are often cited as the most selective and prestigious awards in electronic media. The Peabody recognizes distinguished achievement and meritorious public service by stations, networks, producing organizations and individuals. The awards will be presented on May 23 at a ceremony in New York.

About Belo Corp.
Belo Corp. (BLC), one of the nation's largest pure-play, publicly-traded television companies, owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, and the CW, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com or by contacting Paul Fry, vice president/Investor Relations & Treasury Operations, at 214-977-6835.