April 13, 2011
KING 5 Brings Rachel's Challenge of Compassion to the Northwest
April 20, 2011 - Rachel's Challenge Day on KING 5
Seattle, WA - "I have this theory that if one person can go out of their way to show compassion, then it will start a chain reaction." Seventeen year old Rachel Joy Scott wrote those words in an essay weeks before she died in the Columbine High School tragedy at Littleton, Colorado in 1999. Her father, Darrell Scott, founded Rachel's Challenge in her honor to inspire people to start a chain reaction of compassion in their school, business and community.
KING 5 is proud to announce a partnership with Rachel's Challenge to bring her story to the Northwest by designating Wednesday, April 20th, 2011, the 12th anniversary of her death, as Rachel's Challenge Day on KING 5. In the months and years ahead, KING 5 will bring Rachel's story to viewers in a variety of ways.
"Rachel Scott touched on something that extends beyond the classroom. Her legacy of kindness is also making a difference in the business world", said Pat Costello, Vice President and Station Manager of KING 5, KONG 6/16, and NWCN. "We believe in the organization she inspired and we're committed to making Rachel's message resonate. It might start a chain reaction in the Pacific Northwest."
Throughout the day on April 20th, Rachel's Challenge stories will air on KING 5 Morning News beginning at 5:00 AM and continuing with New Day Northwest, KING 5 News at Noon, 5:00 PM, 6:30 PM, and Evening Magazine. Some of these stories include:
Then at 7:30 PM on April 20th, KING 5 presents the half-hour special:
KING 5's Mimi Jung interviews Darrell Scott about what motivates him as well as some of the miraculous and inspirational events in the aftermath of Columbine. Also, an inside look at how Rachel's Challenge works, why local schools are accepting the challenge and how it's reducing school bullying.
NWCN, cable channel 2 in Western Washington, will replay the Rachel's Challenge special at 9:00 PM on April 20th.
KING 5 is also partnering with Rachel's Challenge and Northwest Harvest for the KING 5 Summer Hunger Challenge on June 10th to collect non-perishable foods for kids who might go without meals when school cafeterias are closed for the summer. Go to KING5.com for additional links and information about Rachel's Challenge.
KING 5 is part of Belo Corp (BLC), one of the nation's largest pure-play, publicly-traded television companies that owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com .